Read these 8 facts before redesigning your business website.

Author - Admin

Read these 8 facts before redesigning your business website.

Whether you sell apples or zebras, or anything in between - one thing will remain the same - success comes more seamlessly to this businesses who put their customers first, whether it's online or offline.

Having a website designed to enhance and optimise the user experience will go a long way towards helping your company to do more business. It can be a daunting experience to sit down in front of your website and think "how can we do this better?" - and creates even more questions such as  - "where do I start?" "how can I convey my service offering to my potential customers?" or even "how can I stand out in a saturated market?".

Here's 8 facts about redesigning your website to consider before you get started on assembling your new grill website.

Fact 1. Redesigning stuff is a good thing

No one gets things right the first time, and that same mantra applies when communicating with your customers through your website. Moreover, very few peoples business’s could be considered static - Your direction and purpose will have altered over time, to either suit your customer’s needs, or to seek new growth opportunities. 

Aligning your website with what you do best today should be a big goal of any redesign.

Dave's Pro Tip: Don’t have the budget to redesign? Often rewriting the content of your website will meet your communication goals.

Fact 2. You have people around you that can help

This isn’t just one designer, or one content writer’s job. Leverage the knowledge within your company, to get ideas, direction, content, and buy in.

Want to speak to customers? Ask your sales team for an introduction!
Confused by a concept? Get ask the person who know most about it to sketch it for you! 

Fact 3. A baseline is not just for tennis

You might have some ideas about what's not working, but it's important to validate those assumptions and get a baseline first. Put your website in front of people, grab some popcorn, and prepare to get your mind blown?-?It's almost guaranteed you'll learn more than what you set out to.

Write a testing plan first, but try to resist the temptation to jump straight into tasks like:

Find where you’d order coffee beans

Instead, consider letting users explore on their own before asking :

Can you tell me what (insert your business name) does, and what it offers to their customers

Following up on open ended questions is a great tactic for getting broader feedback on your product or service.

Dave's Pro Tip: Make sure to record a quantitative baseline too… How are you placed in google results? How many unique visitors a month? What are your most popular pages? What are the bounce rates for those pages?

Fact 4. Documents are boring. Put your findings into personas instead

No one wants to read a document full of findings and recommendations. Convert them into personas, with frustrations, goals, and opportunities.

Hint: Keep your persona’s focused towards your project. i.e if you are redesigning a website to gain more customers, focus on the specific needs of people who might become your customers, not the needs of your existing customers.

Example persona:

Fact 5. Good websites grow on trees

Make sure you lay it out before you flesh it out. Convert your old website into a tree diagram, and use your learning from stakeholders and customers to re-organise that based on your findings and priorities.

Make sure to validate the new structure, and re-adjust if necessary.

Example tree diagram:

Dave's Pro Tip: Tools like treejack can help with this process

Fact 6. Getting hung up on design gets in the way of content.

A pretty website design with Lorem Ipsum everywhere ain’t gonna get you far. Keep it simple, and write content in an accessible location first, or better yet, get the people who know best in your business to assist!

Laying your content out in a a simplified manner helps you focus on what’s important, and more importantly, helps you throw away what’s not. Whenever too much time is invested in a design, it becomes harder to dispose of, so go for speed at this stage on the process.

Dave's Pro Tip: A couple of great free tools you can use are balsamiq and invision

Fact 7. Reviews are not just for movies

Make sure to hold regular reviews to validate your content and structure, and make sure to get your new solutions in front of people inside and outside your company!

Fact 8. HiFi isn’t just for stereos

So you’ve got great content in a great layout that’s been validated internally and externally? Now you just have to decide how to bring it to life:

You may want to engage a UI designer or developer, or for many simple websites, picking a suitable wordpress or squarespace template might just be all you need.

Armed with these 8 facts, now is time to get started on enhancing your website, and ultimately, your customer's experience.

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